What We Know

  • International Collaborations

    In the latest in our "Top Tips" series, our newest Associate, Greet Provoost, talks about developing authentic, effective collaborations with international institutions for student enrollment purposes. 

    Increasingly, institutions are seeking to extend their footprint internationally, to sustain their student recruitment pipeline, or to deliver their programs to students internationally.  Whatever the purpose, there are some important considerations in developing partnerships that will result in mutually beneficial collaboration.   Here, Greet gives us the benefit of her considerable experience, and presents some "Top Tips" on this topic. 

    For more information about our work in this area, contact pamela@bartoncarlyle.com.

    Click here to download.

  • Insights on China IE for 2018

    Here is a White Paper from Sunrise International Education "Trends in Chinese International Education:  What to Expect in 2018".  It's topical and contains some good detail on this (still) extremely important market.  One for your "make time for..." reading list!

    Click here to download.

  • Op-Ed:  A New World?  Hoping for good luck or focusing on your goals?

     

    As we look back on a year crowded with change and challenge, a year where we were forced to question some of our most basic assumptions about how the world of international education works; we look forward, more in hope than expectation, that 2018 will be less traumatic than the year we’ve just lived through.


    In this opinion piece we examine some emerging trends in international education and think about how we can best keep our feet in this increasingly competitive, challenging and complication world.

    Click here to download.

  • Presentations now available from 2017 conferences

    During November and December 2017 Pamela co-presented at three events, the CBIE conference in Halifax; the AIRC conference in Fort Lauderdale; and the ICEF event in Miami.  There were great co-presenters to whom significant thanks are due:  Craig Riggs from ICEF Monitor and Andrew Ness from Humber College in Halifax; Lindsay Addington from NACAC and George Kacenga, University of Colorado Denver in Fort Lauderdale; while the ICEF Miami event was a solo effort.  The themes, of disruption and how to present our best response in these challenging times for international education, seemed to pick up on issues that intensified all year.  My fellow presenters and I talked about the need to understand our markets; how to identify and act on emerging issues; and how to attend to those things that make a difference when we all have too much to do and aren't sure where to start.  As 2018 begins, we're thinking about how we can best shape our field.  Contact me for more information on the topics covered, or to offer feedback on the sessions.

    Click here to download.

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  • International Education week video

    This video was shared by AIEA as a resource for international education week.  It's a great compilation of voices of students and faculty, talking about global competence and language -- a compelling voice for the need for and benefits of global education!  

    Click here for more.

  • Market diversification

    The composition of our international student population is a key factor in the student experience.  Diverse student groups from a range of countries enhance the cultural and learning experince of all our students and the ability of enrollment management professionals to shape a diverse class is an increasingly important deliverable.  In addition, our institutions benefit from decreasing the risks associated with being overly dependent on one or relatively few markets for international students.  Recent experiences with Saudi Arabia and Brazil suggest market volatility can have a material impact on the bottom line.  The sheer scale of the demand demogaphics from China and India make it almost impossible to avoid having disproportionately large populations from these countries.  But is there something we can and should do to try to balance these effects?  Number 7 in our Top 10 Tips Guide is about market diversification. A few introductory thoughts on a complex topic.  We look forward to your feedback.

    Click here to download.

  • ACE releases Mapping Internationalization on US campuses report

    The American Council on Education (ACE) released its 2017 report on internationalization on US campuses June 14, 2017, with the headline that international is now a significantly more important component of overall institutional activity than previously for more than three-quarters of participating campuses.  Key Findings include:

    -  Internationalization is increasingly an administrative-intensive endeavor, coordinated by a single office and/or a senior international officer. More institutions are implementing policies, procedures and planning processes to guide internationalization efforts.

    -  While student mobility has consistently been a focus of internationalization efforts, the 2016 data indicate an increasingly sharp emphasis on this area relative to other aspects of internationalization. The level of support international students receive once they arrive on campus, while trending upward, remains a concern.

    -  Though the curriculum and co-curriculum take a backseat to student mobility in terms of stated priorities for internationalization, an increasing percentage of institutions are implementing academic and co-curricular policies and programming that facilitate on-campus global learning on a broader scale and among a broader base of students.

    -  More institutions are offering internationally focused faculty professional development opportunities. However, the faculty-related data raise questions about the recognition of faculty as key drivers of internationalization.

    Click here for more.

  • Session presentation from 2017 NAFSA Conference:  “Ahead of the Curve…”

    We're delighted to make available the full presentation slides from our sessions at this year's NAFSA conference.

    Our second session, with David diMaria from Montana State University, and Matthew Beatty from Concordia College was "Ahead of the Curve:  Business Intelligence for High Impact International Enrollment Management  (IEM) Strategies".  In this session for advanced practitioners, David talked about where the find useful internal data and intelligence, and how most effectively to use business intelligence resources internal to the institution to improve practice.  Pamela talked about the external dimension of intelligence, on markets and how market intelligence can help inform an effective IEM strategy, particularly one which help improve ROI.   Matt gave us some examples of great practice on using internal (institutional) and external (market) intelligence in an integrated IEM strategy, such as trip reporting and market intelligence asset libraries.

    We were delighted at the great response we had to these sessions at this event, and thanks to everyone who participated!

    Click here to download.

  • Presentation from NAFSA 2017 Los Angeles:  “Diverse Drivers:  Issues and Trends….”

    We're delighted to make available the full presentation slides from our sessions at this year's NAFSA conference.

    Our first session, with Lindsay Addington from NACAC and Craig Riggs from ICEF Monitor, was "Diverse Drivers: Issues and Trends in International Recruitment".  In this session, Lindsay outlined some of the key issues in our field and demonstrated their significance; Pamela highlighted some of the key features in the current volatile climate and outlined a strategic risk management strategy can be an effective too for education institutions; and finally Craig talked us through the imperatives of market diversification and the issues we need to address in entering new markets.  

    We were delighted at the great response we had to these sessions at this event, and thanks to everyone who participated!

    Click here to download.

  • ‘Be Brave, Be Bold: Management approaches to suit today’s fluid and tumultuous times’

    Caroline Bysh speaks at the British Council Services for International Education Marketing (SIEM) Conference, Belfast, 7-9 December 2016.

    Caroline joined Andrew Disbury, Vice-Principal and Pro-Vice-Chancellor (Global Engagement), and Jazreel Goh, Director of Education, British Council China, in a very well-attended session looking at how to lead and manage Universities in a ‘post-truth era’. Caroline talked in particular about building a powerful evidence base for taking strategic decisions, and how to interpret market trends and translate them into insight that is useful for your institution.  Their presentation is available here.

    Click here to download.

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We Like Barton Carlyle
  • “Pamela has a wealth of understanding regarding the recruitment of international students. Institutions interested in broadening their international reach will not find a better guide.” Bill Fish, WIEC

  • “Most of what I know about international student recruitment I learned from Chris Price... I can warmly recommend him.” Joachim Ekström, Uppsala University

  • “I am always impressed by Caroline's enthusiasm, passion, drive, positivity, integrity and sense of fun. I would work with her in an instant.” Andrew Disbury, Leeds Beckett University

  • “I unreservedly recommend Ms. Barrett and Barton Carlyle for their comprehensive analysis and insight. Their work has made a positive imprint on our campus.” William Elliott, Eastern Illinois University

  • “Pamela is at the forefront of international education research. She has outstanding networks and keeps up on the profession of international education.” Peter Briggs, Michigan State University

  • “When attending any conference, Jonathan's is a name I look out for as I know that the session will be worth attending. Jonathan is 110% professional – what he promises, he delivers.” Elisabeth Marksteiner, International School of Zug and Luzern Riverside Campus

  • “Chris provided an excellent training session via the British Council on e-marketing which accurately forecasted future trends and gave practical tips for immediate implementation. He has a wealth of experience in international marketing of HEI's.” Katrina Edmunds, University of Edinburgh

  • “The report from Barton Carlyle was balanced, highly perceptive, and evidence based. The work really did help to shape my thinking and our new School Plan and has already led, I believe, to some much needed clarity for the School.” Prof Carl Stychin, Dean The City Law School, City University London