What We Know

  • ACE releases Mapping Internationalization on US campuses report

    The American Council on Education (ACE) released its 2017 report on internationalization on US campuses June 14, 2017, with the headline that international is now a significantly more important component of overall institutional activity than previously for more than three-quarters of participating campuses.  Key Findings include:

    -  Internationalization is increasingly an administrative-intensive endeavor, coordinated by a single office and/or a senior international officer. More institutions are implementing policies, procedures and planning processes to guide internationalization efforts.

    -  While student mobility has consistently been a focus of internationalization efforts, the 2016 data indicate an increasingly sharp emphasis on this area relative to other aspects of internationalization. The level of support international students receive once they arrive on campus, while trending upward, remains a concern.

    -  Though the curriculum and co-curriculum take a backseat to student mobility in terms of stated priorities for internationalization, an increasing percentage of institutions are implementing academic and co-curricular policies and programming that facilitate on-campus global learning on a broader scale and among a broader base of students.

    -  More institutions are offering internationally focused faculty professional development opportunities. However, the faculty-related data raise questions about the recognition of faculty as key drivers of internationalization.

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  • Session presentation from 2017 NAFSA Conference:  “Ahead of the Curve…”

    We're delighted to make available the full presentation slides from our sessions at this year's NAFSA conference.

    Our second session, with David diMaria from Montana State University, and Matthew Beatty from Concordia College was "Ahead of the Curve:  Business Intelligence for High Impact International Enrollment Management  (IEM) Strategies".  In this session for advanced practitioners, David talked about where the find useful internal data and intelligence, and how most effectively to use business intelligence resources internal to the institution to improve practice.  Pamela talked about the external dimension of intelligence, on markets and how market intelligence can help inform an effective IEM strategy, particularly one which help improve ROI.   Matt gave us some examples of great practice on using internal (institutional) and external (market) intelligence in an integrated IEM strategy, such as trip reporting and market intelligence asset libraries.

    We were delighted at the great response we had to these sessions at this event, and thanks to everyone who participated!

    Click here to download.

  • Presentation from NAFSA 2017 Los Angeles:  “Diverse Drivers:  Issues and Trends….”

    We're delighted to make available the full presentation slides from our sessions at this year's NAFSA conference.

    Our first session, with Lindsay Addington from NACAC and Craig Riggs from ICEF Monitor, was "Diverse Drivers: Issues and Trends in International Recruitment".  In this session, Lindsay outlined some of the key issues in our field and demonstrated their significance; Pamela highlighted some of the key features in the current volatile climate and outlined a strategic risk management strategy can be an effective too for education institutions; and finally Craig talked us through the imperatives of market diversification and the issues we need to address in entering new markets.  

    We were delighted at the great response we had to these sessions at this event, and thanks to everyone who participated!

    Click here to download.

  • ‘Be Brave, Be Bold: Management approaches to suit today’s fluid and tumultuous times’

    Caroline Bysh speaks at the British Council Services for International Education Marketing (SIEM) Conference, Belfast, 7-9 December 2016.

    Caroline joined Andrew Disbury, Vice-Principal and Pro-Vice-Chancellor (Global Engagement), and Jazreel Goh, Director of Education, British Council China, in a very well-attended session looking at how to lead and manage Universities in a ‘post-truth era’. Caroline talked in particular about building a powerful evidence base for taking strategic decisions, and how to interpret market trends and translate them into insight that is useful for your institution.  Their presentation is available here.

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  • Global Alumni:  The Authentic Voice

    This year's ICEF event in Miami was as busy as usual.  But the seminar I offered wasn't one of the usual topics.  This year we decided to look at the important role that alumni can play in the international student recruitment and marketing strategy, and the ways alumni engagement can work in all sectors -- schools. language schools, colleges and Universities worldwide.  We talked about how best to engage and involve alumni, and how their support can be engaged to magnify the impact of student recruitment efforts.  "The authentic voice" refers to the specific kind of contribution that alumni can make in our messaging.  The presentation slides are attached:  do send me comments or questions on this interesting aspect of international student recruitment.  

    Click here to download.

  • Risk in international enrollment

    We've been asked to share an article Pamela wrote last year in the NAFSA International Educator magazine on strategic risk.  

    As the concept of strategic risk moves up the agenda with recent world events causing the potential for sovereign dislocations and disruption in international higher education, the need for a closer examination of how to manage and monitor risks increases in importance.  International educators have been relying on our advice and expertise on how to build resilience and maintain market presence in difficult times.  Contact pamela@bartoncarlyle.com for more information for our work in this area, and take a look at the chapters on risk in "Beyond the Horizon:  Trends shaping the near future of International Education" which we produced in collaboration with ICEF, at http://www.icef.com/beyondthehorizon

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  • Gamification of Education

    Interesting infographic from Newton on gamification!

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  • Effective Recruitment Communications

    Top Ten Tips series number six sees us tackle a timely issue as many international student recruiters travel widely to fairs, meetings and events to talk with prospective international students at this time of year.  Here, we focus on a few reminders for effective recruitment communications.  As much as communication can be streamlined and automated with a good CRM system, it's still helpful to review the basics to ensure that your communication program meets students' needs. An effective communication program answers students' questions, promotes your institution accurately and in line with overall mission and positioning, and helps prepare students for their experience at your institution.   Here are a few tips to think about:

    Click here to download.

  • Intelligent Market Intelligence

    Pamela gave a presentation on market intelligence to a great crowd at ICEF in Liverpool.  Here's a copy:  comments welcome!

    Click here to download.

  • We are believers in the power of international education

    Our video was made for the conferences we attend worldwide, to show colleagues in the international education field what we believe in.  Hope you like it.

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All our latest resources are available via our enewsletter

We Like Barton Carlyle
  • “Pamela has a wealth of understanding regarding the recruitment of international students. Institutions interested in broadening their international reach will not find a better guide.” Bill Fish, WIEC

  • “Most of what I know about international student recruitment I learned from Chris Price... I can warmly recommend him.” Joachim Ekström, Uppsala University

  • “I am always impressed by Caroline's enthusiasm, passion, drive, positivity, integrity and sense of fun. I would work with her in an instant.” Andrew Disbury, Leeds Beckett University

  • “I unreservedly recommend Ms. Barrett and Barton Carlyle for their comprehensive analysis and insight. Their work has made a positive imprint on our campus.” William Elliott, Eastern Illinois University

  • “Pamela is at the forefront of international education research. She has outstanding networks and keeps up on the profession of international education.” Peter Briggs, Michigan State University

  • “When attending any conference, Jonathan's is a name I look out for as I know that the session will be worth attending. Jonathan is 110% professional – what he promises, he delivers.” Elisabeth Marksteiner, International School of Zug and Luzern Riverside Campus

  • “Chris provided an excellent training session via the British Council on e-marketing which accurately forecasted future trends and gave practical tips for immediate implementation. He has a wealth of experience in international marketing of HEI's.” Katrina Edmunds, University of Edinburgh

  • “The report from Barton Carlyle was balanced, highly perceptive, and evidence based. The work really did help to shape my thinking and our new School Plan and has already led, I believe, to some much needed clarity for the School.” Prof Carl Stychin, Dean The City Law School, City University London