What We Know

  • Market diversification

    The composition of our international student population is a key factor in the student experience.  Diverse student groups from a range of countries enhance the cultural and learning experince of all our students and the ability of enrollment management professionals to shape a diverse class is an increasingly important deliverable.  In addition, our institutions benefit from decreasing the risks associated with being overly dependent on one or relatively few markets for international students.  Recent experiences with Saudi Arabia and Brazil suggest market volatility can have a material impact on the bottom line.  The sheer scale of the demand demogaphics from China and India make it almost impossible to avoid having disproportionately large populations from these countries.  But is there something we can and should do to try to balance these effects?  Number 7 in our Top 10 Tips Guide is about market diversification. A few introductory thoughts on a complex topic.  We look forward to your feedback.

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