What We Know

  • Effective Recruitment Communications

    Top Ten Tips series number six sees us tackle a timely issue as many international student recruiters travel widely to fairs, meetings and events to talk with prospective international students at this time of year.  Here, we focus on a few reminders for effective recruitment communications.  As much as communication can be streamlined and automated with a good CRM system, it's still helpful to review the basics to ensure that your communication program meets students' needs. An effective communication program answers students' questions, promotes your institution accurately and in line with overall mission and positioning, and helps prepare students for their experience at your institution.   Here are a few tips to think about:

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  • Strategic Risk

    In the fifth of our Top Ten Tips series, we focus on how to manage and mitigate risk in your international enrollment management strategy.  As competition increases in many markets worldwide, it becomes increasingly complicated to track how successful your international strategy is at balancing the risks of operating internationally.  Risk mitigation planning can be a helpful tool in managing the risks inherent in global marketing and recruitment.  We are often asked what to look for when developing a risk perspective.  Try these approaches as a start.

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  • Market Research

    In the fourth of our Top Ten Tips series, we are discussing how best to undertake market research projects for great internationalisation. Effective international market development requires relevant market data and secondary research, and often dedicated primary market research. This month's practical tips will help guide your decision-making when engaging a market research project.

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  • Data:  A quick guide to measuring success

    In the third of our Top Ten Tips series, we are discussing data and measurement in international education.  This practical top ten looks at the questions we can ask ourselves when thinking about how best to use data, particularly in recruitment/enrollment management. Click here to download.

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  • Managing People

    In the second of our Top Ten Tips series, we are discussing how to make impactful decisions in people management for great internationalisation. In International Enrollment Management as in many areas of our work in global higher education, our people are the most important resource we have.  Here, we look at a few things we’ve seen on our travels that we think make the difference to success, particularly in relation to international enrolment management activity.

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  • Push and Pull

    Here is Pamela's presentation from the ICEF Miami event.  Pamela spoke about "Push and Pull:  What drives what really works".  This presentation includes themes from conversations and work with education providers around the world, and includes practical tips for practitioners on what to prioritze to deliver an effective international recruitment program.

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We Like Barton Carlyle
  • “Pamela has a wealth of understanding regarding the recruitment of international students. Institutions interested in broadening their international reach will not find a better guide.” Bill Fish, WIEC

  • “Most of what I know about international student recruitment I learned from Chris Price... I can warmly recommend him.” Joachim Ekström, Uppsala University

  • “I am always impressed by Caroline's enthusiasm, passion, drive, positivity, integrity and sense of fun. I would work with her in an instant.” Andrew Disbury, Leeds Beckett University

  • “I unreservedly recommend Ms. Barrett and Barton Carlyle for their comprehensive analysis and insight. Their work has made a positive imprint on our campus.” William Elliott, Eastern Illinois University

  • “Pamela is at the forefront of international education research. She has outstanding networks and keeps up on the profession of international education.” Peter Briggs, Michigan State University

  • “When attending any conference, Jonathan's is a name I look out for as I know that the session will be worth attending. Jonathan is 110% professional – what he promises, he delivers.” Elisabeth Marksteiner, International School of Zug and Luzern Riverside Campus

  • “Chris provided an excellent training session via the British Council on e-marketing which accurately forecasted future trends and gave practical tips for immediate implementation. He has a wealth of experience in international marketing of HEI's.” Katrina Edmunds, University of Edinburgh

  • “The report from Barton Carlyle was balanced, highly perceptive, and evidence based. The work really did help to shape my thinking and our new School Plan and has already led, I believe, to some much needed clarity for the School.” Prof Carl Stychin, Dean The City Law School, City University London