What We Know

  • Market diversification

    The composition of our international student population is a key factor in the student experience.  Diverse student groups from a range of countries enhance the cultural and learning experince of all our students and the ability of enrollment management professionals to shape a diverse class is an increasingly important deliverable.  In addition, our institutions benefit from decreasing the risks associated with being overly dependent on one or relatively few markets for international students.  Recent experiences with Saudi Arabia and Brazil suggest market volatility can have a material impact on the bottom line.  The sheer scale of the demand demogaphics from China and India make it almost impossible to avoid having disproportionately large populations from these countries.  But is there something we can and should do to try to balance these effects?  Number 7 in our Top 10 Tips Guide is about market diversification. A few introductory thoughts on a complex topic.  We look forward to your feedback.

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  • “Pamela has a wealth of understanding regarding the recruitment of international students. Institutions interested in broadening their international reach will not find a better guide.” Bill Fish, WIEC

  • “Most of what I know about international student recruitment I learned from Chris Price... I can warmly recommend him.” Joachim Ekström, Uppsala University

  • “I am always impressed by Caroline's enthusiasm, passion, drive, positivity, integrity and sense of fun. I would work with her in an instant.” Andrew Disbury, Leeds Beckett University

  • “I unreservedly recommend Ms. Barrett and Barton Carlyle for their comprehensive analysis and insight. Their work has made a positive imprint on our campus.” William Elliott, Eastern Illinois University

  • “Pamela is at the forefront of international education research. She has outstanding networks and keeps up on the profession of international education.” Peter Briggs, Michigan State University

  • “When attending any conference, Jonathan's is a name I look out for as I know that the session will be worth attending. Jonathan is 110% professional – what he promises, he delivers.” Elisabeth Marksteiner, International School of Zug and Luzern Riverside Campus

  • “Chris provided an excellent training session via the British Council on e-marketing which accurately forecasted future trends and gave practical tips for immediate implementation. He has a wealth of experience in international marketing of HEI's.” Katrina Edmunds, University of Edinburgh

  • “The report from Barton Carlyle was balanced, highly perceptive, and evidence based. The work really did help to shape my thinking and our new School Plan and has already led, I believe, to some much needed clarity for the School.” Prof Carl Stychin, Dean The City Law School, City University London