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How We Can Help

The essence of our service is improving how international strategy is imagined and delivered. Mitigating and managing risk and achieving growth are increasingly critical in this dynamic marketplace.

Our consulting toolkit has been designed from our extensive experience and represents tried and tested approaches. Our solutions are not prescriptive and our approach is geared toward each client and their unique challenges.

WHAT WE DO

Strategy

Our work starts with a detailed review of comprehensive internationalization strategy and plans. We look at the strategy’s coherence with institutional vision. We consider target-setting, engagement frameworks and risk management.

In one project we helped a university develop an international strategy from scratch: we considered institutional vision and objectives, internal capabilities and faculty commitment. We delivered a strategy framework and recommended a series of communication programs to help embed internationalization in faculty and institutional goals. We have also worked on the strategic objectives for pathway provision for two universities, helping them come up with very different responses to similar market imperatives to help secure a pipeline of international student recruitment without compromising academic quality and brand excellence

Consultants For Strategy

Pamela K Barrett

CEO

Pamela is an experienced international education consultant, having worked as a practitioner in senior positions in the UK, North America and South East Asia over the past thirty years, and as CEO and Director of Barton Carlyle since 2009. Areas of expertise and thought leadership in the field include strategic risk management, market insight, strategy and enrolment management.

Pamela delivers consulting projects and training activity for clients globally.  An Associate with KPMG, one of the global “Big Four” audit and advisory firms; Pamela is an international education expert providing insight for KPMG clients in the UK, Canada, Ireland and Australia; and works as a contractor and contributor to projects with Deloitte Canada.  Pamela has provided consulting and interim management services for Universities, Colleges and other organisations in the UK, USA, Canada, Australia, and in the Middle East and Southeast Asia over 11 years with Barton Carlyle.  Her previous experience as a practitioner in the field includes serving as Education Attache USA, and Director Education for the British Council in Malaysia, as Dean/Director for International Development and recruitment for Allegheny College, for Napier University in Edinburgh, and as Study Abroad Director at Sheffield University in the UK.  Pamela has experience in external relations, alumni and fundraising at SOAS, London and for a charity in Scotland.   In addition, Pamela has represented i-graduate in North America for the International Student Barometer (ISB) and is an expert in the international student experience.  A member of NAFSA:  Association of International Educators, EAIE, NAGAP,  AIEA and CBIE, Pamela has published articles on international student recruitment, strategic risk management, and the international student experience.  Pamela is a popular speaker at international education conferences and training programs, and leads the Barton Carlyle team as CEO and Director.

Caroline Bysh

Senior Associate, UK

Caroline Bysh brings a wealth of experience after more than 15 years in the education sector. Her most recent posts were as Director of Marketing and Recruitment at the University of Reading, and prior to that, the University’s International Director.

Her most recent posts were as Director of Marketing and Recruitment at the University of Reading, and prior to that, the University’s International Director.  She lived and worked in Brussels for two years, providing communications and marketing services to a range of international Business Schools, after her first major role at the University of Essex in UK and EU Postgraduate Recruitment.

A member of the Chartered Institiute of Marketing, she is a strategist and planner who is comfortable working both on the big picture and in minute detail. With specialist areas of internationalization, communications, marketing and student recruitment, she consults for a variety of education clients on these topics along with the leadership, management and cultural ramifications that change in these areas can bring. Caroline’s real skills lie in the ability to ‘listen’ to an institution, to devise plans and ideas that are appropriate strategically and politically, and to deliver strategy that sticks.

David Di Maria

David Di Maria

Dr. David L. Di Maria has more than 15 years of experience in international education. He has held leadership positions in the USA.

David has held leadership positions in the USA with various universities ranging from a mid-sized comprehensive to a public flagship. He is the author, co-author or editor of nearly 40 publications, including NAFSA’s best-selling book, Managing a Successful International Admissions Office. He has presented more than 100 sessions, workshops and keynotes at regional, national and international conferences. He has also held several elected leadership positions within major professional associations, including President of the American International Recruitment Council, Chair of NAFSA’s International Enrollment Management Knowledge Community and Executive Committee Member of the Association of Public and Land-grant Universities’ Commission on International Initiatives.

David received undergraduate and graduate degrees from the University of North Carolina at Greensboro. He earned a doctorate in educational policy and administration (international educator cohort) from the University of Minnesota, where his research focused on campus services for international students.

David’s areas of specialization include strategic planning for internationalization, international student recruitment, lean process improvement, international student and scholar services and strategic international partnerships. He is based in the Baltimore-Washington, D.C. area, where he currently serves as Associate Vice Provost for International Education at the University of Maryland, Baltimore County.

Sabine Klahr

Associate

Dr. Sabine Klahr has 23+ years of experience in international higher education. She earned a doctorate focused on international education leadership with research regarding the integration of education abroad in engineering education. She has served as senior international officer at several institutions in the United States, was President of AIEA, and has served in a range of leadership roles for other international education associations. Sabine has published on a variety of topics in international education.

Dr. Sabine Klahr has 23+ years of experience in international higher education and has served as senior international officer at several institutions in the US. Originally from Germany, Sabine has been involved in international education from an early age when she participated in a high school exchange in the US, decided to stay on as an international student, and eventually immigrated to the US. After earning a BS and MS in Botany, teaching secondary science at the high school level, and developing a non-profit focused on outdoor and science education, she earned a doctorate focused on international education leadership. Her doctoral research involved integrating education abroad in engineering education. Sabine has served in volunteer leadership roles for major international education associations (NAFSA, AIEA, EAIE, APLU CII, and AIRC), including as President of AIEA. These roles, her professional roles in higher education institutions, and her research and publications have provided her with in-depth knowledge of international higher education issues and trends. Sabine has had Fulbright awards to India and Norway. In Norway, she worked with the Norwegian Agency for International Cooperation and Quality Enhancement in Higher Education (Diku) on an evaluation project to review a funding program supporting Norwegian and North American university partnerships.

Sabine’s expertise focuses on developing university internationalization strategies, international partnership development, public-private partnerships for pathway program development and implementation, organizational structures for international education offices, leadership roles for international education, integrating education abroad in STEM education programs, education abroad in general, international student support and advising, global learning in the curriculum, and faculty engagement in international education.  Her regional specialties are the US and Europe and she has worked with institutional partnerships and student mobility in countries around the world.

 

Ailsa Lamont

Associate

Ailsa Lamont has more than 25 years of experience in international education, economic development, and social innovation spanning 60 countries.

For most of this century she has held senior roles at Australian universities; most recently as Pro Vice-Chancellor International and Social Innovation at CQUniversity where she successfully led the bid to become the first Australian university recognised by Ashoka U as a ‘changemaker campus’, a leader in social innovation education.

She has also been executive director at RMIT University in Melbourne where she was responsible for the operation of Australia’s largest international student program, and director at James Cook University in Queensland where she established the full degree recruitment operation and student mobility program. A specialist in strategy development and implementation across all aspects of international student operations, she has built a reputation as someone who delivers sustainable results focused on meeting students’ needs.

An active participant in the sector, Ailsa established the Queensland Universities International Directors Forum and was an active member of its national equivalent, the AUIDF, as well as a member of the academic organising committee of the QS Maple Conference in the Middle East.

Trained as an interpreter and translator in Russian and German, Ailsa brings personal insights to her work through her experience as an international student in Germany and the USSR. In 2010, Ailsa was the recipient of an Endeavour Executive Award to Papua New Guinea where she conducted research on the role of education providers in capacity-building in their communities.

Ann Mason

Associate

Ann has over 20 years’ experience in international education, higher education administration and US-Latin America academic cooperation.

She directs her own consulting firm, Mason Education Group, based in Bogotá, Colombia. Her previous positions include Executive Director of the US-Colombia Fulbright Commission, and Professor and Chair of the Political Science Department at the University of the Andes, both in Bogotá. Ann advises universities, government entities and non-profits on all aspects of global higher education engagement, with particular expertise in strategy development, organizational assessment, strategic partnership development, and the design, delivery and evaluation of international education programs. Ann’s client list includes the US Embassy in Bogotá, IIE, the World Bank, the Land Grant University Colombia Consortium, and universities and government entities in Latin America.

She serves on the boards of directors of the University of Rosario and the US-Colombia Binational Center, is a member of the Accreditation Standards Steering Committee of NASPAA, and was chair of NAFSA’s Teaching, Learning and Scholarship Knowledge Community and Latin American Forum. Ann received her undergraduate degree from Georgetown University and holds a PhD in political science from Yale University.

Strategy Case Studies

Millsaps College, Mississippi, USA

A business plan and risk management strategy for Millsap’s Yucatan programme were the key deliverables of this development project.  The plan and strategy helped the College maximize the strategic opportunities and outcomes of the world-leading archaeology programmes in Yucatan, Mexico.  Pamela, Ailsa and Australian colleague Julie Roberts reviewed the strategy and delivery of the College’s unique study abroad offering and devised a business plan and risk management strategy for the Yucatan projects.

 

Millsaps College, Mississippi, USA

This was an exciting project to help the College maximize the strategic opportunities and outcomes of the world-leading programmes in Yucatan, Mexico.  Pamela, Ailsa and Australian colleague Julie Roberts reviewed the strategy and delivery of the College’s unique study abroad offering and devised a business plan and risk management strategy for the Yucatan projects.

City Law School, University of London

In a time of great uncertainty for legal education in the UK, we were appointed to carry out an analysis of the proposed Law School strategy, testing in particular key assumptions around growth, market potential, corporate positioning and estates strategy. Caroline, Pamela and Martha-Marie conducted extensive internal and external interviews and desk research and analysis, underpinned by academic expertise in Law to deliver a report that supported strategic planning and vision.

City Law School, University of London

In a time of great uncertainty for legal education in the UK, we were appointed to carry out an analysis of the proposed Law School strategy, testing in particular key assumptions around growth, market potential, corporate positioning and estates strategy. Caroline, Pamela and Martha-Marie conducted extensive internal and external interviews and desk research and analysis, underpinned by academic expertise in Law to deliver a report that supported strategic planning and vision.

Suffolk University, USA

Suffolk University in Boston has a long history of innovation in international education and of welcoming international students. With changing demographics and increased competition as well as changes in leadership, Suffolk felt that it was time to review how the University delivers its international student recruitment program, and called on Barton Carlyle for help. Pamela visited the campus and conducted stakeholder interviews, undertook research into Suffolk’s offerings and other comparator institutions, and delivered an audit/review of the international enrollment management. The review offered Suffolk insight into the current position and offered opportunities for improvement to ensure that the university achieves its potential.

Suffolk University, USA

Suffolk University in Boston has a long history of innovation in international education and of welcoming international students. With changing demographics and increased competition as well as changes in leadership, Suffolk felt that it was time to review how the University delivers its international student recruitment program, and called on Barton Carlyle for help. Pamela visited the campus and conducted stakeholder interviews, undertook research into Suffolk’s offerings and other comparator institutions, and delivered an audit/review of the international enrollment management. The review offered Suffolk insight into the current position and offered opportunities for improvement to ensure that the university achieves its potential.

University College Dublin (UCD Global)

(Interim Management assignment).

Pamela is working with the UCD Global team during 2020 and 2021 to lead and manage international student recruitment and admissions. During this extraordinary and challenging recruitment cycle, Pamela is supporting the University in pivoting to outstanding delivery of innovative recruitment strategy and activity with global centres and representative partner networks. Pamela and Ailsa had previously delivered a review of UCD’s Global Centres to support successful delivery of the University’s global engagement strategy.

University College Dublin (UCD Global)

Pamela is working with the UCD Global team during 2020 and 2021 to lead and manage international student recruitment and admissions.  During this extraordinary and challenging recruitment cycle, Pamela is supporting the University in pivoting to outstanding delivery of innovative recruitment strategy and activity with global centres and representative partner networks.  Pamela and Ailsa had previously delivered a review of UCD’s Global Centres to support successful delivery of the University’s global engagement strategy.

Communications

Our projects deliver insight into student perceptions through applicant decision making, and into the overall student experience, looking at issues such as retention and satisfaction drivers. Our focus is on working with survey and other data is to ensure that the information is meaningful and actionable, so that change can be effective, and so that the student experience is improved.

We have developed communications programs for institutions to increase yield in the application process, and to enhance their relationships with agents and other international partners.

Consultants For Communication

Matthew Beatty

Associate

Dr. Matthew R. Beatty is an education leader with over 15 years of experience. He possesses a unique blend of professional experience in international education. His interest in the field began after his own transformative study abroad experiences allowed him to understand the value of a global education and diplomacy.

Matt has held senior leadership roles at three different Paul Simon Award winning campuses including two public U.S. flagship universities and one private liberal arts college. His areas of expertise include international student recruitment, admission operations, campus support services, and strategic planning for comprehensive internationalization. He currently serves as Director of Admissions at Concordia College has a proven track record for delivering enrollment and data-informed results.

Matt’s been a long-standing member of NAFSA member where he serves as Chair of NAFSA’s Knowledge Community for International Enrollment Management team. His past involvement with NAFSA includes presenting on numerous topics, mentoring and authoring/co-authoring publications. He’s a member of several other associations worldwide and serves as immediate past Chair for Study Minnesota.

Matt has a master’s in Comparative and International Development Education and a doctorate in educational policy and administration from the University of Minnesota – Twin Cities.

Caroline Bysh

Senior Associate, UK

Caroline Bysh brings a wealth of experience after more than 15 years in the education sector. Her most recent posts were as Director of Marketing and Recruitment at the University of Reading, and prior to that, the University’s International Director.

Her most recent posts were as Director of Marketing and Recruitment at the University of Reading, and prior to that, the University’s International Director.  She lived and worked in Brussels for two years, providing communications and marketing services to a range of international Business Schools, after her first major role at the University of Essex in UK and EU Postgraduate Recruitment.

A member of the Chartered Institiute of Marketing, she is a strategist and planner who is comfortable working both on the big picture and in minute detail. With specialist areas of internationalization, communications, marketing and student recruitment, she consults for a variety of education clients on these topics along with the leadership, management and cultural ramifications that change in these areas can bring. Caroline’s real skills lie in the ability to ‘listen’ to an institution, to devise plans and ideas that are appropriate strategically and politically, and to deliver strategy that sticks.

Tony Lee

Associate

Anthony Lee has two decades of experience marketing education to global youth audiences. Formerly the Global Digital Marketing Director at Study Group, where he led teams in Singapore, Shanghai, Sydney, New York & the UK recruiting students for Universities in the USA, Australia and Europe.

Tony has two decades of experience marketing education to global youth audiences. Formerly the Global Digital Marketing Director at Study Group, where he led teams in Singapore, Shanghai, Sydney, New York & the UK recruiting students for Universities in the USA, Australia and Europe. Before this, Anthony established the digital marketing footprint for INTO University Partnerships. A seasoned platform, channel and technology strategist, Anthony specialises in digital student recruitment.

Anthony has lectured on digital marketing to universities on behalf of The EAIE, the British Council, ICEF, DAAD, CASE and NAFSA.
Anthony recently completed a course on Digital Disruption Strategy at Oxford University.

Expertise:  Digital Marketing Strategy, platform strategy, digital branding and brand management, creating a value proposition, channel selection, attribution planning, digital marketing optimisation, social media strategy, content marketing, marketing automation and deployment of AI in the recruitment journey.

Andrew Ness

Associate

Drew is a skilful post-secondary leader with over thirty years of success in the PSE sector in Canada, where he is committed to the strategic growth of institutions through exceptional leadership in international education, marketing, and enrolment management, around the corner and around the globe. Since September 2016, he has been Dean of Humber International at Humber College in Toronto, and prior to this served as Acting Vice-President Student Affairs and Enrolment Management and Director of International Services at Sheridan College in Oakville, Ontario.

Chris Price

Senior Associate, Global

Chris has worked in higher education in a national and international context for over 20 years. Previously a Director in both the public and private sectors. He's directed at several UK and other universities’ international and marketing departments. Since leaving the direct employment of Universities and Colleges, Chris has been consulting for a portfolio of clients in the areas of agent relations, education marketing, international recruitment and digital marketing.

Educated in both the UK and USA, Chris is a Fellow of the Chartered Institute of Marketing (FCIM) and member of the Academy of Marketing. Chris is on the Board of the EAIE’s Marketing and Recruitment Professional Section, NAGAP international committee and is a regular speaker at international education conferences and advisor to a portfolio of education organisations including national education promotion agencies as well as individual institutions.

Communications Case Studies

Indiana University, USA

This project involved working with the Office of International Student and Scholar Services of Indiana University on international student communication strategies following an organisational restructure to develop further the potential of the admissions program.  At the point of the project, Indiana ranked 11th in the IIE Open Doors in terms of international student enrollment, and has a reputation as one of the most innovative and comprehensive international student programs in the country, led by Dr Christopher Viers.

Indiana University, USA

This project involved working with the Office of International Student and Scholar Services of Indiana University on international student communication strategies following an organisational restructure to develop further the potential of the admissions program.  At the point of the project, Indiana ranked 11th in the IIE Open Doors in terms of international student enrollment, and has a reputation as one of the most innovative and comprehensive international student programs in the country, led by Dr Christopher Viers.

University of Windsor, Ontario, Canada

This project delivered a comprehensive review of international student recruitment, communications and admissions policy, practice, processes, structures and management to improve outcomes in the enrolment process.  The team made recommendations to improve admissions processing, application yield, agent and student satisfaction, synergy between departments, , serving to decrease withdrawals and process inefficiencies.

University of Windsor, Ontario, Canada

The Barton Carlyle team supported the University by undertaking a comprehensive review of international student recruitment, communications and admissions policy, practice, processes, structures and management.  The goal was to improve outcomes in the enrolment process.  Drew, David and Pamela delivered recommendations to improve admissions processing, application yield, agent and student satisfaction, synergy between departments, and decreased withdrawals and process inefficiencies.

Alignment

We offer a proprietary healthcheck and diagnostic process review that can be tailored to your needs. It is not unusual for department plans and budgets to lag behind larger strategic changes, resulting in an uneven internationalization process across the institution.

We review essential areas of internationalization, locating opportunities for improvement.  We’ve looked at international student communications for one large university:  we recommended how to provide a more proactive communication program geared toward securing good students earlier, and retaining them through to enrollment.  We have reviewed admissions processes for two universities to enable them to be more responsive to students, agents and sponsors.  We have helped a university reshape its Study Abroad program, and we have helped an institution gain the most advantage in shaping its international student intake through leveraging scholarship programs.

Consultants For Alignment

Matthew Beatty

Associate

Dr. Matthew R. Beatty is an education leader with over 15 years of experience. He possesses a unique blend of professional experience in international education. His interest in the field began after his own transformative study abroad experiences allowed him to understand the value of a global education and diplomacy.

Matt has held senior leadership roles at three different Paul Simon Award winning campuses including two public U.S. flagship universities and one private liberal arts college. His areas of expertise include international student recruitment, admission operations, campus support services, and strategic planning for comprehensive internationalization. He currently serves as Director of Admissions at Concordia College has a proven track record for delivering enrollment and data-informed results.

Matt’s been a long-standing member of NAFSA member where he serves as Chair of NAFSA’s Knowledge Community for International Enrollment Management team. His past involvement with NAFSA includes presenting on numerous topics, mentoring and authoring/co-authoring publications. He’s a member of several other associations worldwide and serves as immediate past Chair for Study Minnesota.

Matt has a master’s in Comparative and International Development Education and a doctorate in educational policy and administration from the University of Minnesota – Twin Cities.

David Di Maria

David Di Maria

Dr. David L. Di Maria has more than 15 years of experience in international education. He has held leadership positions in the USA.

David has held leadership positions in the USA with various universities ranging from a mid-sized comprehensive to a public flagship. He is the author, co-author or editor of nearly 40 publications, including NAFSA’s best-selling book, Managing a Successful International Admissions Office. He has presented more than 100 sessions, workshops and keynotes at regional, national and international conferences. He has also held several elected leadership positions within major professional associations, including President of the American International Recruitment Council, Chair of NAFSA’s International Enrollment Management Knowledge Community and Executive Committee Member of the Association of Public and Land-grant Universities’ Commission on International Initiatives.

David received undergraduate and graduate degrees from the University of North Carolina at Greensboro. He earned a doctorate in educational policy and administration (international educator cohort) from the University of Minnesota, where his research focused on campus services for international students.

David’s areas of specialization include strategic planning for internationalization, international student recruitment, lean process improvement, international student and scholar services and strategic international partnerships. He is based in the Baltimore-Washington, D.C. area, where he currently serves as Associate Vice Provost for International Education at the University of Maryland, Baltimore County.

Susan Kassab

Associate

Susan Kassab has been in the higher education enrollment arena for over 30 years serving at the domestic and international levels. Her passion and mission lies in helping institutions create and support cultural and racial diversity through enrollment, teaching and partnerships. She has brought sustainable success to universities who seek to expand and provide real world, diverse experiences for their students, faculty and administrators.

Susan has been in the higher education enrollment management arena for over 30 years serving at the international and domestic levels of marketing and recruitment.  Her passion and mission lie in helping institutions create and support cultural and racial diversity.

During her career, Susan has been a leader in working collaboratively with institutions to evaluate institutional readiness for internationalization and subsequently create a Strategic International Enrollment Plan that fits into the established overall institutional strategic plan.  She has guided institutions in the assessment process, ensuring that institutions are prepared for an internationalization effort and can support and/or develop support for the international student population.  Providing insights for building infrastructure have been a part of the efforts undertaken on behalf of university partners, along with the deployment of the implementation processes.

As a longtime supporter of internationalization, Susan has developed an extensive network of overseas partners and pathway opportunities.  Agent referral networks have been built to best serve university communities with the ability for university partners to actively recruit and establish program and joint degree partnerships.  The network benefitted from the delivery of an active student database and online portal for tracking and managing recruitment and enrollment initiatives.  In addition, Susan provided institutions with recruitment tools, best practices for international student recruitment and guidance on recruiting during the pandemic.

In any internationalization strategy, there is a need for an assessment of the business model that supports the effort.  Business improvement initiatives have been a consistent part of Susan’s work with institutions who have opted to internationalize their campus community; marketing strategies, lead generation opportunities, application review processes, data storage, retrieval and marketing messaging within CRM and SIS, along with the development of both stateside and overseas recruitment strategies.

Susan’s passion for long term growth within the international arena helps institutions align themselves for success by creating an international strategic plan, developing infrastructure to support the strategic plan and providing services to partners and students for successful enrollment and retention.

Tony Lee

Associate

Anthony Lee has two decades of experience marketing education to global youth audiences. Formerly the Global Digital Marketing Director at Study Group, where he led teams in Singapore, Shanghai, Sydney, New York & the UK recruiting students for Universities in the USA, Australia and Europe.

Tony has two decades of experience marketing education to global youth audiences. Formerly the Global Digital Marketing Director at Study Group, where he led teams in Singapore, Shanghai, Sydney, New York & the UK recruiting students for Universities in the USA, Australia and Europe. Before this, Anthony established the digital marketing footprint for INTO University Partnerships. A seasoned platform, channel and technology strategist, Anthony specialises in digital student recruitment.

Anthony has lectured on digital marketing to universities on behalf of The EAIE, the British Council, ICEF, DAAD, CASE and NAFSA.
Anthony recently completed a course on Digital Disruption Strategy at Oxford University.

Expertise:  Digital Marketing Strategy, platform strategy, digital branding and brand management, creating a value proposition, channel selection, attribution planning, digital marketing optimisation, social media strategy, content marketing, marketing automation and deployment of AI in the recruitment journey.

Thomas LePere

Associate

Tom's career in international education spans more than 25 years. Tom spent 13+ years at the Council of International Schools (CIS).

Prior to serving as a consultant, Tom spent 13+ years at the Council of International Schools (CIS) where he was responsible for the development and delivery of services supporting the transition of students from secondary to tertiary education around the globe. He also played a central role in the development of organizational membership policies, and managed and supported a team of nearly sixty member-volunteers. Tom has served in senior admission roles at tertiary institutions in the US where he was responsible for the full breadth of international admission functions and actively engaged in student recruitment across five continents. Most recent consulting projects include directing MBA recruitment tours in the Middle East and assisting universities with undergraduate recruitment and international strategies.

Tom brings this distinctive blend of experience to his work. With his keen power of observation and a gift for listening to and understanding the desires and values of diverse stakeholders, Tom is skilled at building cooperative relationships and international networks from the ground up.

Andrew Ness

Associate

Drew is a skilful post-secondary leader with over thirty years of success in the PSE sector in Canada, where he is committed to the strategic growth of institutions through exceptional leadership in international education, marketing, and enrolment management, around the corner and around the globe. Since September 2016, he has been Dean of Humber International at Humber College in Toronto, and prior to this served as Acting Vice-President Student Affairs and Enrolment Management and Director of International Services at Sheridan College in Oakville, Ontario.

Chris Price

Senior Associate, Global

Chris has worked in higher education in a national and international context for over 20 years. Previously a Director in both the public and private sectors. He's directed at several UK and other universities’ international and marketing departments. Since leaving the direct employment of Universities and Colleges, Chris has been consulting for a portfolio of clients in the areas of agent relations, education marketing, international recruitment and digital marketing.

Educated in both the UK and USA, Chris is a Fellow of the Chartered Institute of Marketing (FCIM) and member of the Academy of Marketing. Chris is on the Board of the EAIE’s Marketing and Recruitment Professional Section, NAGAP international committee and is a regular speaker at international education conferences and advisor to a portfolio of education organisations including national education promotion agencies as well as individual institutions.

Alignment Case Studies

University of Tasmania

As part of a KPMG Australia team, Pamela was involved in reviewing international activity at a time of change for the university.  Pamela worked with colleagues in the international division to consider ways the university could optimize international student recruitment, including office structures and in-market activity.

University of Tasmania

As part of a KPMG Australia team, Pamela was involved in reviewing international activity at a time of change for the university.  Pamela worked with colleagues in the international division to consider ways the university could optimize international student recruitment, including office structures and in-market activity.

MacEwan University

MacEwan University (formerly Grant MacEwan University and founded as Grant MacEwan College in the 1970s) is located in Edmonton Alberta is a teaching-focussed institution.  Pamela was delighted to work with MacEwan International to review the various aspects of the International portfolio: international student recruitment, Study Abroad and partnerships, administration and international student services.  Pamela reviewed the strategy and structures of the university’s program in these areas and worked with the University to deliver a set of recommendations for improvements to its international activity.

MacEwan University

MacEwan University (formerly Grant MacEwan University and founded as Grant MacEwan College in the 1970s) is located in Edmonton Alberta is a teaching-focussed institution.  Pamela was delighted to work with MacEwan International to review the various aspects of the International portfolio: international student recruitment, Study Abroad and partnerships, administration and international student services.  Pamela reviewed the strategy and structures of the university’s program in these areas and worked with the University to deliver a set of recommendations for improvements to its international activity.

Market Insight

Achieving growth is about succeeding in a competitive market environment. For new market entry we offer market feasibility reviews and undertake prospective partner due diligence. We offer a range of market research and market intelligence services.

For example, we have developed interactive asset libraries of market information.  For one client, we provided training and support in market intelligence for international staff to ensure that the valuable work carried on when the project came to an end.

Consultants for Market Insight

Pamela K Barrett

CEO

Pamela is an experienced international education consultant, having worked as a practitioner in senior positions in the UK, North America and South East Asia over the past thirty years, and as CEO and Director of Barton Carlyle since 2009. Areas of expertise and thought leadership in the field include strategic risk management, market insight, strategy and enrolment management.

Pamela delivers consulting projects and training activity for clients globally.  An Associate with KPMG, one of the global “Big Four” audit and advisory firms; Pamela is an international education expert providing insight for KPMG clients in the UK, Canada, Ireland and Australia; and works as a contractor and contributor to projects with Deloitte Canada.  Pamela has provided consulting and interim management services for Universities, Colleges and other organisations in the UK, USA, Canada, Australia, and in the Middle East and Southeast Asia over 11 years with Barton Carlyle.  Her previous experience as a practitioner in the field includes serving as Education Attache USA, and Director Education for the British Council in Malaysia, as Dean/Director for International Development and recruitment for Allegheny College, for Napier University in Edinburgh, and as Study Abroad Director at Sheffield University in the UK.  Pamela has experience in external relations, alumni and fundraising at SOAS, London and for a charity in Scotland.   In addition, Pamela has represented i-graduate in North America for the International Student Barometer (ISB) and is an expert in the international student experience.  A member of NAFSA:  Association of International Educators, EAIE, NAGAP,  AIEA and CBIE, Pamela has published articles on international student recruitment, strategic risk management, and the international student experience.  Pamela is a popular speaker at international education conferences and training programs, and leads the Barton Carlyle team as CEO and Director.

Jacqueline Dyer

Associate

Jacky Dyer is an education professional whose 35-year career spans roles as diverse as classroom teacher, trainer and language school Director.

Jacky Dyer is an education professional whose 35-year career spans roles as diverse as classroom teacher, teacher trainer, language school Director, business manager, overseas study specialist and independent education consultant. Jacky is co-owner and Senior Consultant of an ICEF-member overseas student recruitment agency in Vietnam, awarded “Key UK Agent” status by the British Council. She is actively involved in marketing and event management, organising at least 2 education fairs per year and custom-designed events for individual partners. Jacky has carried out a number of studies on the market for student recruitment and transnational education in Vietnam for clients such as The British Council and UK, US and Canadian institutions, and has been an international consultant on a World Bank education project for the government of Vietnam. She is an expert on the Vietnam education system and the market for international education in south-east Asia. A longstanding member of Cambridge Assessment’s Inspection Team, Jacky travels widely in Vietnam and Thailand to inspect local institutions.

Jacky holds a BA Hons. in French and a Masters in TEFL from the University of Reading, and a PGCE in TEFL/TESL and Masters in Educational Management and Leadership from the University of Leicester.

Ailsa Lamont

Associate

Ailsa Lamont has more than 25 years of experience in international education, economic development, and social innovation spanning 60 countries.

For most of this century she has held senior roles at Australian universities; most recently as Pro Vice-Chancellor International and Social Innovation at CQUniversity where she successfully led the bid to become the first Australian university recognised by Ashoka U as a ‘changemaker campus’, a leader in social innovation education.

She has also been executive director at RMIT University in Melbourne where she was responsible for the operation of Australia’s largest international student program, and director at James Cook University in Queensland where she established the full degree recruitment operation and student mobility program. A specialist in strategy development and implementation across all aspects of international student operations, she has built a reputation as someone who delivers sustainable results focused on meeting students’ needs.

An active participant in the sector, Ailsa established the Queensland Universities International Directors Forum and was an active member of its national equivalent, the AUIDF, as well as a member of the academic organising committee of the QS Maple Conference in the Middle East.

Trained as an interpreter and translator in Russian and German, Ailsa brings personal insights to her work through her experience as an international student in Germany and the USSR. In 2010, Ailsa was the recipient of an Endeavour Executive Award to Papua New Guinea where she conducted research on the role of education providers in capacity-building in their communities.

Greet Provoost

Associate

Greet’s career in international education spans more than 30 years, including 20+ years in leadership positions in higher education in the USA and the Middle East, varying from small private to large research universities – and 13 years in experiential education which took her to 45 countries on 5 continents.

Her leadership positions in the USA and the Middle East vary from small private to large research universities – and 13 years in experiential education which took her to 45 countries on 5 continents.  Greet’s experience is in enrollment management with a career-long dedication to recruitment, enrollment, and retention/persistence of international students, the development of international collaborations, and as campus-registrar. She ascribes applying transparent systems- and process-thinking to improvement-endeavors as a large part of her institutional successes.

Greet is actively engaged with the American International Recruitment Council (AIRC) and has been since its inception in 2008. She currently (2018) serves on the AIRC Board of Directors and as Chair of the AIRC Certification Commission. As Chair of AIRC’s Membership and Professional Development Committees, she drafted AIRC’s Institutional Guidelines as a complement to the AIRC Certification Standards for Agents.

Currently based in Doha as a senior leader at Virginia Commonwealth University School of the Arts in Qatar, Greet earned her Master’s degree in International Education from the University of Sydney, and Bachelor’s degrees in International Relations from Carroll University in Wisconsin and in Pedagogy from KHBO Belgium.

Market Insight Case Studies

University of the West Indies and Deloitte Canada

This project was to research demand patterns and options for international student recruitment for the University of the West Indies’ medical school. The University’s Medical School is located in St Augustine, Trinidad, and attracts a number of international students who go on to careers in medicine and related fields, many in North America.  The Deloitte team helped the university frame its approach to an internationalization strategy, including international student enrolment.

University of the West Indies and Deloitte Canada

Pamela was delighted to have been invited to participate in the team to study research demand patterns and options for international student recruitment for the University of the West Indies’ medical school.  The University’s Medical School is located in St Augustine, Trinidad, and attracts a number of international students who go on to careers in medicine and related fields, many in North America.  The Deloitte team helped the university frame its approach to an internationalization strategy, including international student enrolment.

British Library

Barton Carlyle helped the British Library explore the international education market by providing an authoritative overview of market trends and forecasts, emerging technologies.  The review identified key markets and opportunities for the Library to consider as part of business planning processes. The project also included an interactive presentation and discussion with the senior team to bring the report to life, and to support organisational decision-making through facilitated discussion.

British Library

We were thrilled to be asked to work with the British Library to support them in their exploration of particular aspects of the international education market. At the request of BL, Caroline and Pamela delivered an authoritative overview of market trends and forecasts, emerging technologies and identified key markets and opportunities for the Library to consider as part of business planning processes. The project also included an interactive presentation and discussion with the senior team in order to bring the report to life, and to support organisational decision-making through facilitated discussion.

University of Michigan Law School

With an established international profile and reputation for quality, the School appointed Barton Carlyle to support the development of new programs aimed at international markets. Pamela and Caroline delivered a market feasibility report including detailed research into the Chinese and Japanese markets, coupled with internal interviews and data analysis. They modelled different recruitment and program development scenarios, supporting the School’s strategic decision making with a strong evidence base and informed insight.

University of Michigan Law School

With an established international profile and reputation for quality, the School appointed Barton Carlyle to support the development of new programs aimed at international markets. Pamela and Caroline delivered a market feasibility report including detailed research into the Chinese and Japanese markets, coupled with internal interviews and data analysis. They modelled different recruitment and program development scenarios, supporting the School’s strategic decision making with a strong evidence base and informed insight.

Saskatchewan Polytechnic

In 2018, Pamela and Chris worked with Saskatchewan Polytechnic to provide market research and strategy analysis to support Sask Poly as it developed and delivered a strategy for ambitious international student growth. Barton Carlyle was commissioned to provide an understanding of the markets in which the Poly might most effectively engage, and provided detailed analysis on market landscape, addressability and key features. The Poly commissioned an additional piece of work to support market entry in five markets, looking at specific routes into the market and how the Poly could best present its programs and key features.

Saskatchewan Polytechnic

Pamela and Chris worked with Saskatchewan Polytechnic to provide market research and strategy analysis to support Sask Poly as it developed and delivered a strategy for ambitious international student growth.  Barton Carlyle was commissioned to provide an understanding of the markets in which the Poly might most effectively engage, and provided detailed analysis on market landscape, addressability and key features.  The Poly commissioned an additional piece of work to support market entry in five markets, looking at specific routes into the market and how the Poly could best present its programs and key features.

Internationalization

There is no more important issue for today’s educational institutions. We help you think about the growth journey, decision drivers and the most effective ways to achieve positive recruitment and retention outcomes. We provide national and global best practice.

We can evaluate  all aspects of the internationalization strategy to ensure success; or help in the crafting of new strategy to meet institutional needs and respond to the market.

Consultants for Internationalization

Pamela K Barrett

CEO

Pamela is an experienced international education consultant, having worked as a practitioner in senior positions in the UK, North America and South East Asia over the past thirty years, and as CEO and Director of Barton Carlyle since 2009. Areas of expertise and thought leadership in the field include strategic risk management, market insight, strategy and enrolment management.

Pamela delivers consulting projects and training activity for clients globally.  An Associate with KPMG, one of the global “Big Four” audit and advisory firms; Pamela is an international education expert providing insight for KPMG clients in the UK, Canada, Ireland and Australia; and works as a contractor and contributor to projects with Deloitte Canada.  Pamela has provided consulting and interim management services for Universities, Colleges and other organisations in the UK, USA, Canada, Australia, and in the Middle East and Southeast Asia over 11 years with Barton Carlyle.  Her previous experience as a practitioner in the field includes serving as Education Attache USA, and Director Education for the British Council in Malaysia, as Dean/Director for International Development and recruitment for Allegheny College, for Napier University in Edinburgh, and as Study Abroad Director at Sheffield University in the UK.  Pamela has experience in external relations, alumni and fundraising at SOAS, London and for a charity in Scotland.   In addition, Pamela has represented i-graduate in North America for the International Student Barometer (ISB) and is an expert in the international student experience.  A member of NAFSA:  Association of International Educators, EAIE, NAGAP,  AIEA and CBIE, Pamela has published articles on international student recruitment, strategic risk management, and the international student experience.  Pamela is a popular speaker at international education conferences and training programs, and leads the Barton Carlyle team as CEO and Director.

Matthew Beatty

Associate

Dr. Matthew R. Beatty is an education leader with over 15 years of experience. He possesses a unique blend of professional experience in international education. His interest in the field began after his own transformative study abroad experiences allowed him to understand the value of a global education and diplomacy.

Matt has held senior leadership roles at three different Paul Simon Award winning campuses including two public U.S. flagship universities and one private liberal arts college. His areas of expertise include international student recruitment, admission operations, campus support services, and strategic planning for comprehensive internationalization. He currently serves as Director of Admissions at Concordia College has a proven track record for delivering enrollment and data-informed results.

Matt’s been a long-standing member of NAFSA member where he serves as Chair of NAFSA’s Knowledge Community for International Enrollment Management team. His past involvement with NAFSA includes presenting on numerous topics, mentoring and authoring/co-authoring publications. He’s a member of several other associations worldwide and serves as immediate past Chair for Study Minnesota.

Matt has a master’s in Comparative and International Development Education and a doctorate in educational policy and administration from the University of Minnesota – Twin Cities.

David Di Maria

David Di Maria

Dr. David L. Di Maria has more than 15 years of experience in international education. He has held leadership positions in the USA.

David has held leadership positions in the USA with various universities ranging from a mid-sized comprehensive to a public flagship. He is the author, co-author or editor of nearly 40 publications, including NAFSA’s best-selling book, Managing a Successful International Admissions Office. He has presented more than 100 sessions, workshops and keynotes at regional, national and international conferences. He has also held several elected leadership positions within major professional associations, including President of the American International Recruitment Council, Chair of NAFSA’s International Enrollment Management Knowledge Community and Executive Committee Member of the Association of Public and Land-grant Universities’ Commission on International Initiatives.

David received undergraduate and graduate degrees from the University of North Carolina at Greensboro. He earned a doctorate in educational policy and administration (international educator cohort) from the University of Minnesota, where his research focused on campus services for international students.

David’s areas of specialization include strategic planning for internationalization, international student recruitment, lean process improvement, international student and scholar services and strategic international partnerships. He is based in the Baltimore-Washington, D.C. area, where he currently serves as Associate Vice Provost for International Education at the University of Maryland, Baltimore County.

Stephanie Doscher

Associate

Stephanie Doscher, Ed.D. is Director of Florida International University’s Office of Collaborative Online International Learning (FIU COIL) and is co-author of Making Global Learning Universal: Promoting Inclusion and Success for All Students (Stylus & NAFSA, 2018), a comprehensive handbook for engaging all undergraduates in collaborative global problem solving with diverse others. She hosts the Making Global Learning Universal Podcast (https://globallearningpodcast.fiu.edu), is a Faculty Fellow with FIU’s Center for Leadership, and serves on the editorial advisory board for AAC&U’s Liberal Education.

 Stephanie Doscher, Ed.D. is Director of Florida International University’s Office of Collaborative Online International Learning (FIU COIL) and is co-author of Making Global Learning Universal: Promoting Inclusion and Success for All Students (Stylus & NAFSA, 2018), a comprehensive handbook for engaging all undergraduates in collaborative global problem solving with diverse others. She hosts the Making Global Learning Universal Podcast, is a Faculty Fellow with FIU’s Center for Leadership, and serves on the editorial advisory board for AAC&U’s Liberal Education. 

Stephanie researches, writes, speaks, and consults internationally on topics related to the internationalization of higher education, integrative curricular and co-curricular global learning, and transformational organizational change leadership. Her recent work focuses on the relationship between diversity and the production of knowledge across borders through COIL virtual exchange. Stephanie’s recent writing can be found in University Word News, Peer Review, Diversity & Democracy, and the International Association of Universities’ Handbook of Internationalisation of Higher Education. Rubrics she developed for performance assessment of students’ global learning are used around the world and are cited as part of the OECD PISA global competence framework. 

Stephanie earned her Ed.D. in Educational Administration and Supervision from Florida International University, her M.Ed. in Secondary Education from Western Washington University, and B.A. in History and Theater Studies from Emory University. 

Stephanie Doscher is Director of Global Learning Initiatives at Florida International University. She is active in AIEA, NAFSA, AAC&U, and the Professional and Organizational Development (POD) Network. She is co-author of Making Global Learning Universal: Promoting Inclusion and Success for All Students and hosts the Making Global Learning Universal Podcast. Stephanie serves on the editorial advisory board for AAC&U’s Liberal Education magazine. She holds a doctorate in Administration and Supervision from Florida International University. 

Susan Kassab

Associate

Susan Kassab has been in the higher education enrollment arena for over 30 years serving at the domestic and international levels. Her passion and mission lies in helping institutions create and support cultural and racial diversity through enrollment, teaching and partnerships. She has brought sustainable success to universities who seek to expand and provide real world, diverse experiences for their students, faculty and administrators.

Susan has been in the higher education enrollment management arena for over 30 years serving at the international and domestic levels of marketing and recruitment.  Her passion and mission lie in helping institutions create and support cultural and racial diversity.

During her career, Susan has been a leader in working collaboratively with institutions to evaluate institutional readiness for internationalization and subsequently create a Strategic International Enrollment Plan that fits into the established overall institutional strategic plan.  She has guided institutions in the assessment process, ensuring that institutions are prepared for an internationalization effort and can support and/or develop support for the international student population.  Providing insights for building infrastructure have been a part of the efforts undertaken on behalf of university partners, along with the deployment of the implementation processes.

As a longtime supporter of internationalization, Susan has developed an extensive network of overseas partners and pathway opportunities.  Agent referral networks have been built to best serve university communities with the ability for university partners to actively recruit and establish program and joint degree partnerships.  The network benefitted from the delivery of an active student database and online portal for tracking and managing recruitment and enrollment initiatives.  In addition, Susan provided institutions with recruitment tools, best practices for international student recruitment and guidance on recruiting during the pandemic.

In any internationalization strategy, there is a need for an assessment of the business model that supports the effort.  Business improvement initiatives have been a consistent part of Susan’s work with institutions who have opted to internationalize their campus community; marketing strategies, lead generation opportunities, application review processes, data storage, retrieval and marketing messaging within CRM and SIS, along with the development of both stateside and overseas recruitment strategies.

Susan’s passion for long term growth within the international arena helps institutions align themselves for success by creating an international strategic plan, developing infrastructure to support the strategic plan and providing services to partners and students for successful enrollment and retention.

Sabine Klahr

Associate

Dr. Sabine Klahr has 23+ years of experience in international higher education. She earned a doctorate focused on international education leadership with research regarding the integration of education abroad in engineering education. She has served as senior international officer at several institutions in the United States, was President of AIEA, and has served in a range of leadership roles for other international education associations. Sabine has published on a variety of topics in international education.

Dr. Sabine Klahr has 23+ years of experience in international higher education and has served as senior international officer at several institutions in the US. Originally from Germany, Sabine has been involved in international education from an early age when she participated in a high school exchange in the US, decided to stay on as an international student, and eventually immigrated to the US. After earning a BS and MS in Botany, teaching secondary science at the high school level, and developing a non-profit focused on outdoor and science education, she earned a doctorate focused on international education leadership. Her doctoral research involved integrating education abroad in engineering education. Sabine has served in volunteer leadership roles for major international education associations (NAFSA, AIEA, EAIE, APLU CII, and AIRC), including as President of AIEA. These roles, her professional roles in higher education institutions, and her research and publications have provided her with in-depth knowledge of international higher education issues and trends. Sabine has had Fulbright awards to India and Norway. In Norway, she worked with the Norwegian Agency for International Cooperation and Quality Enhancement in Higher Education (Diku) on an evaluation project to review a funding program supporting Norwegian and North American university partnerships.

Sabine’s expertise focuses on developing university internationalization strategies, international partnership development, public-private partnerships for pathway program development and implementation, organizational structures for international education offices, leadership roles for international education, integrating education abroad in STEM education programs, education abroad in general, international student support and advising, global learning in the curriculum, and faculty engagement in international education.  Her regional specialties are the US and Europe and she has worked with institutional partnerships and student mobility in countries around the world.

 

Ann Mason

Associate

Ann has over 20 years’ experience in international education, higher education administration and US-Latin America academic cooperation.

She directs her own consulting firm, Mason Education Group, based in Bogotá, Colombia. Her previous positions include Executive Director of the US-Colombia Fulbright Commission, and Professor and Chair of the Political Science Department at the University of the Andes, both in Bogotá. Ann advises universities, government entities and non-profits on all aspects of global higher education engagement, with particular expertise in strategy development, organizational assessment, strategic partnership development, and the design, delivery and evaluation of international education programs. Ann’s client list includes the US Embassy in Bogotá, IIE, the World Bank, the Land Grant University Colombia Consortium, and universities and government entities in Latin America.

She serves on the boards of directors of the University of Rosario and the US-Colombia Binational Center, is a member of the Accreditation Standards Steering Committee of NASPAA, and was chair of NAFSA’s Teaching, Learning and Scholarship Knowledge Community and Latin American Forum. Ann received her undergraduate degree from Georgetown University and holds a PhD in political science from Yale University.

Chris Price

Senior Associate, Global

Chris has worked in higher education in a national and international context for over 20 years. Previously a Director in both the public and private sectors. He's directed at several UK and other universities’ international and marketing departments. Since leaving the direct employment of Universities and Colleges, Chris has been consulting for a portfolio of clients in the areas of agent relations, education marketing, international recruitment and digital marketing.

Educated in both the UK and USA, Chris is a Fellow of the Chartered Institute of Marketing (FCIM) and member of the Academy of Marketing. Chris is on the Board of the EAIE’s Marketing and Recruitment Professional Section, NAGAP international committee and is a regular speaker at international education conferences and advisor to a portfolio of education organisations including national education promotion agencies as well as individual institutions.

Internationalization Case Studies

Queen Mary, University of London

Barton Carlyle was appointed to carry out a review of the University’s merit-based scholarship program. Caroline, Pamela and Chris delivered a comprehensive report which dealt with both the strategic and operational aspects of the program. The work was supported by external examples of good practice and a literature review.

Queen Mary, University of London

Barton Carlyle was appointed to carry out a review of the University’s merit-based scholarship program. Caroline, Pamela and Chris delivered a comprehensive report which dealt with both the strategic and operational aspects of the program. The work was supported by external examples of good practice and a literature review.

University College Dublin (UCD Global)

(Interim Management assignment).

Pamela is working with the UCD Global team during 2020 and 2021 to lead and manage international student recruitment and admissions. During this extraordinary and challenging recruitment cycle, Pamela is supporting the University in pivoting to outstanding delivery of innovative recruitment strategy and activity with global centres and representative partner networks. Pamela and Ailsa had previously delivered a review of UCD’s Global Centres to support successful delivery of the University’s global engagement strategy.

University College Dublin (UCD Global)

Pamela is working with the UCD Global team during 2020 and 2021 to lead and manage international student recruitment and admissions.  During this extraordinary and challenging recruitment cycle, Pamela is supporting the University in pivoting to outstanding delivery of innovative recruitment strategy and activity with global centres and representative partner networks.  Pamela and Ailsa had previously delivered a review of UCD’s Global Centres to support successful delivery of the University’s global engagement strategy.

Risk

Managing the strategic risk of operating internationally is essential in today's volatile environment. We help you shape your institution's response to change over time as well as mitigating the negative impact of sudden and unexpected events.

Our work helps institutions to understand their appetite for risk in internationalization, and to map and measure the risks to achieving success in their internationalization strategy. We find ways to manage risk and to put in place mitigation activities to help lessen risk.  We use a variety of different techniques including risk mapping and scenario planning to arrive at an effective international risk management strategy.

Consultants for Risk

Pamela K Barrett

CEO

Pamela is an experienced international education consultant, having worked as a practitioner in senior positions in the UK, North America and South East Asia over the past thirty years, and as CEO and Director of Barton Carlyle since 2009. Areas of expertise and thought leadership in the field include strategic risk management, market insight, strategy and enrolment management.

Pamela delivers consulting projects and training activity for clients globally.  An Associate with KPMG, one of the global “Big Four” audit and advisory firms; Pamela is an international education expert providing insight for KPMG clients in the UK, Canada, Ireland and Australia; and works as a contractor and contributor to projects with Deloitte Canada.  Pamela has provided consulting and interim management services for Universities, Colleges and other organisations in the UK, USA, Canada, Australia, and in the Middle East and Southeast Asia over 11 years with Barton Carlyle.  Her previous experience as a practitioner in the field includes serving as Education Attache USA, and Director Education for the British Council in Malaysia, as Dean/Director for International Development and recruitment for Allegheny College, for Napier University in Edinburgh, and as Study Abroad Director at Sheffield University in the UK.  Pamela has experience in external relations, alumni and fundraising at SOAS, London and for a charity in Scotland.   In addition, Pamela has represented i-graduate in North America for the International Student Barometer (ISB) and is an expert in the international student experience.  A member of NAFSA:  Association of International Educators, EAIE, NAGAP,  AIEA and CBIE, Pamela has published articles on international student recruitment, strategic risk management, and the international student experience.  Pamela is a popular speaker at international education conferences and training programs, and leads the Barton Carlyle team as CEO and Director.

Caroline Bysh

Senior Associate, UK

Caroline Bysh brings a wealth of experience after more than 15 years in the education sector. Her most recent posts were as Director of Marketing and Recruitment at the University of Reading, and prior to that, the University’s International Director.

Her most recent posts were as Director of Marketing and Recruitment at the University of Reading, and prior to that, the University’s International Director.  She lived and worked in Brussels for two years, providing communications and marketing services to a range of international Business Schools, after her first major role at the University of Essex in UK and EU Postgraduate Recruitment.

A member of the Chartered Institiute of Marketing, she is a strategist and planner who is comfortable working both on the big picture and in minute detail. With specialist areas of internationalization, communications, marketing and student recruitment, she consults for a variety of education clients on these topics along with the leadership, management and cultural ramifications that change in these areas can bring. Caroline’s real skills lie in the ability to ‘listen’ to an institution, to devise plans and ideas that are appropriate strategically and politically, and to deliver strategy that sticks.

David Di Maria

David Di Maria

Dr. David L. Di Maria has more than 15 years of experience in international education. He has held leadership positions in the USA.

David has held leadership positions in the USA with various universities ranging from a mid-sized comprehensive to a public flagship. He is the author, co-author or editor of nearly 40 publications, including NAFSA’s best-selling book, Managing a Successful International Admissions Office. He has presented more than 100 sessions, workshops and keynotes at regional, national and international conferences. He has also held several elected leadership positions within major professional associations, including President of the American International Recruitment Council, Chair of NAFSA’s International Enrollment Management Knowledge Community and Executive Committee Member of the Association of Public and Land-grant Universities’ Commission on International Initiatives.

David received undergraduate and graduate degrees from the University of North Carolina at Greensboro. He earned a doctorate in educational policy and administration (international educator cohort) from the University of Minnesota, where his research focused on campus services for international students.

David’s areas of specialization include strategic planning for internationalization, international student recruitment, lean process improvement, international student and scholar services and strategic international partnerships. He is based in the Baltimore-Washington, D.C. area, where he currently serves as Associate Vice Provost for International Education at the University of Maryland, Baltimore County.

Jacqueline Dyer

Associate

Jacky Dyer is an education professional whose 35-year career spans roles as diverse as classroom teacher, trainer and language school Director.

Jacky Dyer is an education professional whose 35-year career spans roles as diverse as classroom teacher, teacher trainer, language school Director, business manager, overseas study specialist and independent education consultant. Jacky is co-owner and Senior Consultant of an ICEF-member overseas student recruitment agency in Vietnam, awarded “Key UK Agent” status by the British Council. She is actively involved in marketing and event management, organising at least 2 education fairs per year and custom-designed events for individual partners. Jacky has carried out a number of studies on the market for student recruitment and transnational education in Vietnam for clients such as The British Council and UK, US and Canadian institutions, and has been an international consultant on a World Bank education project for the government of Vietnam. She is an expert on the Vietnam education system and the market for international education in south-east Asia. A longstanding member of Cambridge Assessment’s Inspection Team, Jacky travels widely in Vietnam and Thailand to inspect local institutions.

Jacky holds a BA Hons. in French and a Masters in TEFL from the University of Reading, and a PGCE in TEFL/TESL and Masters in Educational Management and Leadership from the University of Leicester.

Ailsa Lamont

Associate

Ailsa Lamont has more than 25 years of experience in international education, economic development, and social innovation spanning 60 countries.

For most of this century she has held senior roles at Australian universities; most recently as Pro Vice-Chancellor International and Social Innovation at CQUniversity where she successfully led the bid to become the first Australian university recognised by Ashoka U as a ‘changemaker campus’, a leader in social innovation education.

She has also been executive director at RMIT University in Melbourne where she was responsible for the operation of Australia’s largest international student program, and director at James Cook University in Queensland where she established the full degree recruitment operation and student mobility program. A specialist in strategy development and implementation across all aspects of international student operations, she has built a reputation as someone who delivers sustainable results focused on meeting students’ needs.

An active participant in the sector, Ailsa established the Queensland Universities International Directors Forum and was an active member of its national equivalent, the AUIDF, as well as a member of the academic organising committee of the QS Maple Conference in the Middle East.

Trained as an interpreter and translator in Russian and German, Ailsa brings personal insights to her work through her experience as an international student in Germany and the USSR. In 2010, Ailsa was the recipient of an Endeavour Executive Award to Papua New Guinea where she conducted research on the role of education providers in capacity-building in their communities.

Chris Price

Senior Associate, Global

Chris has worked in higher education in a national and international context for over 20 years. Previously a Director in both the public and private sectors. He's directed at several UK and other universities’ international and marketing departments. Since leaving the direct employment of Universities and Colleges, Chris has been consulting for a portfolio of clients in the areas of agent relations, education marketing, international recruitment and digital marketing.

Educated in both the UK and USA, Chris is a Fellow of the Chartered Institute of Marketing (FCIM) and member of the Academy of Marketing. Chris is on the Board of the EAIE’s Marketing and Recruitment Professional Section, NAGAP international committee and is a regular speaker at international education conferences and advisor to a portfolio of education organisations including national education promotion agencies as well as individual institutions.

Risk Case Studies

KPMG

Pamela is an Associate with KPMG, providing specialist reviews in international enrolment management, marketing and student recruitment for KPMG clients worldwide. Projects have included reviews of:

  • international postgraduate research student recruitment for a research-intensive Top 10 UK University
  • international partnerships  for a prestigious University in northern UK
  • alumni programs for a Top 10 University
  • agent processes and student recruitment for four UK institutions
  • Review of pathway program provision for a top Australian University
  • Review of a transnational education strategy options for a top Australian University
  • International Strategy reviews in Northern Ireland

KPMG

Pamela is an Associate with KPMG, providing specialist reviews in international enrolment management, marketing and student recruitment for KPMG clients worldwide. Projects have included reviews of:

  • international postgraduate research student recruitment for a research-intensive Top 10 UK University
  • international partnerships  for a prestigious University in northern UK
  • alumni programs for a Top 10 University
  • agent processes and student recruitment for four UK institutions
  • Review of pathway program provision for a top Australian University
  • Review of a transnational education strategy options for a top Australian University
  • International Strategy reviews in Northern Ireland

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