Susan has been in the higher education enrollment management arena for over 30 years serving at the international and domestic levels of marketing and recruitment.  Her passion and mission lie in helping institutions create and support cultural and racial diversity.

During her career, Susan has been a leader in working collaboratively with institutions to evaluate institutional readiness for internationalization and subsequently create a Strategic International Enrollment Plan that fits into the established overall institutional strategic plan.  She has guided institutions in the assessment process, ensuring that institutions are prepared for an internationalization effort and can support and/or develop support for the international student population.  Providing insights for building infrastructure have been a part of the efforts undertaken on behalf of university partners, along with the deployment of the implementation processes.

As a longtime supporter of internationalization, Susan has developed an extensive network of overseas partners and pathway opportunities.  Agent referral networks have been built to best serve university communities with the ability for university partners to actively recruit and establish program and joint degree partnerships.  The network benefitted from the delivery of an active student database and online portal for tracking and managing recruitment and enrollment initiatives.  In addition, Susan provided institutions with recruitment tools, best practices for international student recruitment and guidance on recruiting during the pandemic.

In any internationalization strategy, there is a need for an assessment of the business model that supports the effort.  Business improvement initiatives have been a consistent part of Susan’s work with institutions who have opted to internationalize their campus community; marketing strategies, lead generation opportunities, application review processes, data storage, retrieval and marketing messaging within CRM and SIS, along with the development of both stateside and overseas recruitment strategies.

Susan’s passion for long term growth within the international arena helps institutions align themselves for success by creating an international strategic plan, developing infrastructure to support the strategic plan and providing services to partners and students for successful enrollment and retention.