Who We Are

Pamela K


Pamela is an experienced international education consultant, having worked in senior positions in the UK, North America and South East Asia.  Pamela delivers consulting projects and training activity for clients globally. 

An Associate with KPMG, one of the global “Big Four” audit and advisory firms; Pamela is an international education expert providing insight for KPMG clients in the UK, Canada, Ireland and Australia.  In addition, Pamela has represented i-graduate in North America for the world-renowned International Student Barometer (ISB) international student satisfaction survey and is an expert in the international student experience.  A member of NAFSA:  Association of International Educators, EAIE, NAGAP,  AIEA and CBIE, Pamela has published articles on international student recruitment, strategic risk management, and the international student experience.  Pamela leads the team as providers of ICEF's research and consulting service,  ICEF Achieve, and frequently attends and presents at ICEF events.  For the past three years. Pamela has also presented at the annual WIEC conference.



Dr. Matthew R. Beatty is a seasoned international education leader with nearly 15 years of experience.  His interest in the field began after his own transformative study abroad experiences allowed him to understand the value of a global education and diplomacy.

Matt possesses a unique blend of professional experience in international education.  He’s held senior leadership roles at three different Paul Simon Award winning campuses including two public U.S. flagship universities and one private liberal arts college.  His areas of expertise include international student recruitment, admission operations, campus support services, and strategic planning for comprehensive internationalization.  He currently serves as Director of Admissions at Concordia College has a proven track record for delivering enrollment and data-informed results.  

Matt’s been a long-standing member of NAFSA member where he serves as Chair of NAFSA’s Knowledge Community for International Enrollment Management team.  His past involvement with NAFSA includes presenting on numerous topics, mentoring and authoring/co-authoring publications.  He’s a member of several other associations worldwide and serves as immediate past Chair for Study Minnesota. 

Matt has a master’s in Comparative and International Development Education and a doctorate in educational policy and administration from the University of Minnesota – Twin Cities. 


Associate, UK

Caroline Bysh brings a wealth of experience after 15 years in the education sector.  Her most recent posts were as Director of Marketing and Recruitment at the University of Reading, and prior to that, the University’s International Director. She lived and worked in Brussels for two years, providing communications and marketing services to a range of international Business Schools, after her first major role at the University of Essex in UK and EU Postgraduate Recruitment.

A member of the Chartered Institiute of Marketing, she is a strategist and planner who is comfortable working both on the big picture and in minute detail. With specialist areas of internationalization, communications, marketing and student recruitment, she consults for a variety of education clients on these topics along with the leadership, management and cultural ramifications that change in these areas can bring. Caroline’s real skills lie in the ability to ‘listen’ to an institution, to devise plans and ideas that are appropriate strategically and politically, and to deliver strategy that sticks.

Di Maria


Dr. David L. Di Maria has more than 15 years of experience in international education. He has held leadership positions in the USA with various universities ranging from a mid-sized comprehensive to a public flagship.

David is the author, co-author or editor of nearly 40 publications, including NAFSA’s best-selling book, Managing a Successful International Admissions Office. He has presented more than 100 sessions, workshops and keynotes at regional, national and international conferences. He has also held several elected leadership positions within major professional associations, including President of the American International Recruitment Council, Chair of NAFSA’s International Enrollment Management Knowledge Community and Executive Committee Member of the Association of Public and Land-grant Universities’ Commission on International Initiatives.

David received undergraduate and graduate degrees from the University of North Carolina at Greensboro. He earned a doctorate in educational policy and administration (international educator cohort) from the University of Minnesota, where his research focused on campus services for international students.

David’s areas of specialization include strategic planning for internationalization, international student recruitment, lean process improvement, international student and scholar services and strategic international partnerships. He is based in the Baltimore-Washington, D.C. area, where he currently serves as Associate Vice Provost for International Education at the University of Maryland, Baltimore County.



Jacky Dyer is an education professional whose 35-year career spans roles as diverse as classroom teacher, teacher trainer, language school Director, business manager, overseas study specialist and independent education consultant. She has extensive experience of teacher training and curriculum development in transitional economies and was Managing Director of a UK brand language school in Vietnam for 5 years, subsequently running her own training consultancy delivering bespoke training services to corporate clients.

Jacky is co-owner and Senior Consultant of an ICEF-member overseas student recruitment agency in Vietnam, awarded “Key UK Agent” status by the British Council. She is actively involved in marketing and event management, organising at least 2 education fairs per year and custom-designed events for individual partners.  Jacky has carried out a number of studies on the market for student recruitment and transnational education in Vietnam for clients such as The British Council and UK, US and Canadian institutions, and has been an international consultant on a World Bank education project for the government of Vietnam. She is an expert on the Vietnam education system and the market for international education in south-east Asia.  A longstanding member of Cambridge Assessment’s Inspection Team, Jacky travels widely in Vietnam and Thailand to inspect local institutions.

Jacky holds a BA Hons. in French and a Masters in TEFL from the University of Reading, and a  PGCE in TEFL/TESL and Masters in Educational Management and Leadership from the University of Leicester.



Peter’s experience in senior and executive positions in the tertiary education sector spans more than 30 years, having worked in the UK, USA and Australia. He has been specialising in international education for the past 15 years.

 His experience includes leading teams in the university, vocational and ESL sectors, to strategically grow international enrolments, establish international collaborations for academic research and manage offshore programs in the Middle East and South East Asia. Peter has also held senior positions in advising government departments and other public organisations to successfully increase international student enrolments. Peter is also passionate about local students experiencing an international experience and has established partnerships with universities and colleges globally.

 Peter’s expertise in marketing, communication, cross-cultural awareness and establishing strong networks with internal and external stakeholders has earned him an excellent reputation for implementing initiatives that ensure organisations facilitate programs and services that provide a great experience for international students. Peter and his teams have consistently ensured that outcomes have been achieved without compromising quality services and remaining within negotiated budgets.

 Currently based in Australia, Peter has studied in the UK and Australia and his qualifications include an MBA in International Business.



Emma has extensive experience in international business development, enabling universities to capitalise on business opportunities, presented through internationalisation.

Emma offers expertise in financial analysis and business planning, identifying and responding to key market drivers to enhance income generation. Targeted areas include corporate and industry engagement, collaborative delivery partnerships, international student recruitment, and the commercialisation of research. Emma works with universities to align their internationalisation strategies with robust strategies for international business development.

The development of internal capabilities, enabling universities to maximise their international business performance is an area on which Emma has particular focus. This work includes the concept design of internal systems, administrative procedures and communications, across a range of business functions such as admissions, finance packaging and pricing, academic progress reporting, sponsor management, immigration monitoring and key stakeholder engagement.  Additionally, Emma has considerable experience in the commercialisation of innovation research. Emma has worked with universities to diversify their income by means of attracting high-value international project funding from industry, and by commercialising research products and services. This expertise is also concerned with ensuring high-impact social, economic and environmental benefits are achieved.



MacKenzie Hizon has contributed to the international education field for close to 15 years, specializing in international recruitment, agent relations, and marketing strategy. She consults with higher education institutions on international student recruitment strategies, program development, client account acquisition, and digital marketing content strategy. She has also served as a business development specialist to a variety of organizations, from multinational digital publishing companies to education technology startups.

MacKenzie has held the title Director of International Recruitment at various public & private US educational institutions. She has proven success developing partnerships and new student recruitment markets, specifically in East & Central Asia. MacKenzie presents at international conferences such as NAFSA and EAIE on topics ranging from strategic agency management, market development, and digital marketing.



An accomplished academic leader and manager with a demonstrated record of delivering positive results, Dr. Martha-Marie Kleinhans has been working in the global arena of business and higher education for more than 30 years. Her work on the international stage has given her keen insight into the challenges, opportunities and trends in higher education across North America, EMEA and, most recently, APAC.

Recent accomplishments include successfully bringing a UK university’s £35 million investment in their first international branch campus in Malaysia from its initial idea stage through to its launch and second year of operation, as well as leading many projects in internationalization and teaching/learning across higher education for world Top 100 universities and governments on international plans and strategies for the higher education sector. In the forum of legal education scholarship in the UK, Martha-Marie’s work has been acclaimed (in both 2009 and 2010) in her shortlisting for the prestigious “Oxford Law Teacher of the Year” award.



Ailsa Lamont has more than 25 years of experience in international education, economic development, and social innovation spanning 60 countries.

For most of this century she has held senior roles at Australian universities; most recently as Pro Vice-Chancellor International and Social Innovation at CQUniversity where she successfully led the bid to become the first Australian university recognised by Ashoka U as a ‘changemaker campus’, a leader in social innovation education.  

She has also been executive director at RMIT University in Melbourne where she was responsible for the operation of Australia’s largest international student program,  and director at James Cook University in Queensland where she established the full degree recruitment operation and student mobility program. A specialist in strategy development and implementation across all aspects of international student operations, she has built a reputation as someone who delivers sustainable results focused on meeting students’ needs.

An active participant in the sector, Ailsa established the Queensland Universities International Directors Forum and was an active member of its national equivalent, the AUIDF, as well as a member of the academic organising committee of the QS Maple Conference in the Middle East.

Trained as an interpreter and translator in Russian and German, Ailsa brings personal insights to her work through her experience as an international student in Germany and the USSR. In 2010, Ailsa was the recipient of an Endeavour Executive Award to Papua New Guinea where she conducted research on the role of education providers in capacity-building in their communities.



Tom's career in international education spans more than 25 years.  Prior to serving as a consultant, Tom spent 13+ years at the Council of International Schools (CIS) where he was responsible for the development and delivery of services supporting the transition of students from secondary to tertiary education around the globe.  He also played a central role in the development of organizational membership policies, and managed and supported a team of nearly sixty member-volunteers.

Tom has served in senior admission roles at tertiary institutions in the US where he was responsible for the full breadth of international admission functions and actively engaged in student recruitment across five continents.  Most recent consulting projects include directing MBA recruitment tours in the Middle East and assisting universities with undergraduate recruitment and international strategies.

Tom brings this distinctive blend of experience to his work.  With his keen power of observation and a gift for listening to and understanding the desires and values of diverse stakeholders, Tom is skilled at building cooperative relationships and international networks from the ground up.



Ann has over 20 years’ experience in international education, higher education administration and US-Latin America academic cooperation.  She directs her own consulting firm, Mason Education Group, based in Bogotá, Colombia. Her previous positions include Executive Director of the US-Colombia Fulbright Commission, and Professor and Chair of the Political Science Department at the University of the Andes, both in Bogotá.

Ann advises universities, government entities and non-profits on all aspects of global higher education engagement, with particular expertise in strategy development, organizational assessment, strategic partnership development, and the design, delivery and evaluation of international education programs.  Ann’s client list includes the US Embassy in Bogotá, IIE, the World Bank, the Land Grant University Colombia Consortium, and universities and government entities in Latin America.

She serves on the boards of directors of the University of Rosario and the US-Colombia Binational Center, is a member of the Accreditation Standards Steering Committee of NASPAA, and was chair of NAFSA’s Teaching, Learning and Scholarship Knowledge Community and Latin American Forum. Ann received her undergraduate degree from Georgetown University and holds a PhD in political science from Yale University.



Cyndi McLeod is an award winning global education leader who helps universities, colleges, governments and private sector institutions grow through innovative marketing, recruitment, and joint venture programs and training contracts and is highly re garded as an internalization specialist. Her career spans 30 years of outstanding achievement in the post-secondary education sector working in both academic and administrative roles.

For the past 15 years, Cyndi has served as Vice President at two notable universities. Her executive contributions have been distinguished by dramatic growth in domestic and international enrollment and revenues, the development of innovative business models and partnerships, and a significant strengthening of institutional brands, market positions and fund raising.  Cyndi has a proven track record in working collaboratively inside organizations to build successful internalization strategies, creating buy in and support from various stakeholders across the organization and including government and the community. Previous to her executive roles, Cyndi was a college Dean with responsibility for 19 academic units. 

Cyndi holds an MBA in International Business and is recognized as a China Scholar and Alumni of Beijing Foreign Language University.

Her vision and efforts have benefited The World Bank, The Canadian International Development Agency, IPPP – Latin America, AGCI, APCI, IOHE, Asia Development Bank, and UNESCO, among other leading international institutions.  As a conference speaker and teacher, she is a passionate advocate of the importance of building international brands and the internationalization of education. Cyndi is the co founder of the newly formed association GLOW – Global Women in Education to champion the growth and development of women leaders in the field of international education. 



Chris has worked in higher education in a national and international context for over 20 years.  

Previously a Director at several UK and other universities’ international and marketing departments in both the public/state and private sectors. Since leaving the direct employment of Universities and Colleges, Chris has been consulting for a portfolio of clients in the areas of agent relations, education marketing, international recruitment and digital marketing.  

Educated in both the UK and USA, Chris is a Fellow of the Chartered Institute of Marketing (FCIM) and member of the Academy of Marketing. Chris is on the Board of the EAIE’s Marketing and Recruitment Professional Section, NAGAP international committee and is a regular speaker at international education conferences and advisor to a portfolio of education organisations including national education promotion agencies as well as individual institutions.



Greet’s career in international education spans more than 30 years, including 20+ years in leadership positions in higher education in the USA and the Middle East, varying from small private to large research universities – and 13 years in experiential education which took her to 45 countries on 5 continents.

Greet’s experience is in enrollment management with a career-long dedication to recruitment, enrollment, and retention/persistence of international students, the development of international collaborations, and as campus-registrar. She ascribes applying transparent systems- and process-thinking to improvement-endeavors as a large part of her institutional successes.

Greet is actively engaged with the American International Recruitment Council (AIRC) and has been since its inception in 2008. She currently (2018) serves on the AIRC Board of Directors and as Chair of the AIRC Certification Commission. As Chair of AIRC’s Membership and Professional Development Committees, she drafted AIRC’s Institutional Guidelines as a complement to the AIRC Certification Standards for Agents.

Currently based in Doha as a senior leader at Virginia Commonwealth University School of the Arts in Qatar, Greet earned her Master’s degree in International Education from the University of Sydney, and Bachelor’s degrees in International Relations from Carroll University in Wisconsin and in Pedagogy from KHBO Belgium.



Based in London, Jonathan has over 20 years’ experience in Higher Education and has held senior roles in student recruitment and marketing at a number of UK universities, including Imperial College, the University of Leicester and Loughborough University.

Since moving on from Imperial College in 2013, he has provided expertise to a variety of different HE institutions in the areas of student recruitment strategy, enquiry and applicant communications planning, CRM systems, and the building of university-school links, as well as providing senior level interim staff cover.

Jonathan holds a degree in Law from the University of Edinburgh as well as a Postgraduate Diploma in Public Relations from the University of Stirling.