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Recruitment and MarketingTop Tips

Effective Recruitment Communications

Top Ten Tips series number six sees us tackle a timely issue as many international student recruiters travel widely to fairs, meetings and events to talk with prospective international students at this time of year.  Here, we focus on a few reminders for effective recruitment communications.  As much as communication can be streamlined and automated with a good CRM system, it’s still helpful to review the basics to ensure that your communication program meets students’ needs. An effective communication program answers students’ questions, promotes your institution accurately and in line with overall mission and positioning, and helps prepare students for their experience at your institution.   Here are a few tips to think about:

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